Ever since the fifties there had been discussions about allowing advertising on television, but the Dutch government had nothing to do with it. There was one way out: broadcasting from the sea. In 1963 the plan came to build a commercial television station in the sea. The REM (Reclame Exploitatie Maatschappij) was to raise advertising funds, with which a commercial television and radio station could be established: TV and Radio North Sea. Off the coast of Noordwijk, a platform was built in the sea with a transmitter mast eighty metres high. The broadcasting island, soon known as the REM island, was built three miles off the Dutch coast. Dutch law no longer applied here, circumventing the ban on television advertising.
The REM island could count on great support from the population. In the first week of broadcasting, 650,000 sets (over two million viewers) were tuned in to TV Noordzee. Many thousands of Dutch people bought a special REM antenna to be able to receive the channel. Despite its popularity, the government was looking for a way to ban it as soon as possible. After the island was installed, they saw an opportunity to implement the Continental Shelf Installations Act, also known as the anti-REM Act. As a result, the REM island became part of Dutch territory and broadcasting activities had become illegal. On 17 December 1964, just after 9 a.m., the government raided the island and ended the broadcasting activities of TV-North Sea.